Future Fashion Lab

Official Side-Event of Berlin Fashion Week SS26

July 1–2, 2025 · Reel2Reel Studio, Berlin

A two-day, multi-format exploration at the intersection of fashion and technology.

About the Event

Future Fashion Lab is an official side event of Berlin Fashion Week SS26, hosted at the Reel2Reel Studio. This two-day, multi-format exploration delves into the dynamic intersection of fashion and technology, showcasing cutting-edge innovations, fostering dialogue, and inspiring new creative pathways.

Join us for insightful talks, interactive workshops, compelling performances, and unique exhibitions featuring leading designers, technologists, artists, and thinkers who are shaping the future of the fashion industry.

Schedule Overview

Time:10:0060 mins

Doors Open / Welcome Coffee / Exhibition Viewing

Networking

Start your day with networking and explore the exhibition space.

Time:11:0035 mins

Panel Discussion 1: Catwalk to Cyberspace – The Rise of Virtual Fashion

Panel

About virtual collections, digital fittings, and the metaverse.

Time:11:3535 mins

Shorter Break / Networking / Exhibition Viewing

Break

Network with fellow attendees and continue exploring the exhibition.

Time:12:1045 mins

Panel Discussion 2: AI-Enhanced Creativity – The Future of Fashion Design

Panel

How AI is transforming the fashion design process and the role of the designer.

Time:12:5535 mins

Shorter Break / Networking / Exhibition Viewing

Break

Quick networking break while exploring the exhibition space.

Time:13:4545 mins

Panel Discussion 3: 3D-Printed Couture – The Next Frontier of Fashion Design

Panel

Exploring the future of 3D printing in fashion and new creative formulas.

Time:14:30

Shorter Break / Exhibition Viewing / Networking

Break

Extended lunch break with continued exhibition viewing and networking opportunities.

Time:16:00

Performances by VYEM - ELIE MANUEL x VERA YOICE

Performance

Special performance showcasing the intersection of fashion and digital art.

Time:17:00

DJ / Networking / Exhibition Viewing

Networking

Wind down the day and prepare for tomorrow's sessions.

Speakers & Artists

Ann Claes

Ann Claes

Techno-optimist & Co-Founder

Masjien

Techno-optimist

Ann Claes

Techno-optimist & Co-Founder

Masjien

Ann Claes is a techno-optimist and catalyst for change in fashion. As co-founder of the Antwerp agency MASJIEN, she drives innovation at the intersection of fashion, sustainability, and technology. With 25+ years of industry experience, she’s pushing buttons and boundaries, where technology creates positive impact or lets creativity flourish. Her latest ventures include MOTOR, a movement for creativity in digital fashion, content direction for Metamorphosis, a hackathon for fashion museum MoMu Antwerp and the launch of Josie, an AI assistant on greenwashing.

Eleonora Hristova

Eleonora Hristova

Fashion Editor

The Columbist

Fashion Editor

Eleonora Hristova

Fashion Editor

The Columbist

Eleonora Hristova is the Fashion Editor at The Columbist, a Berlin-based digital lifestyle magazine, where she writes about fashion innovation, culture, and art, highlighting local talent. She’s drawn to stories that tell the unique, the unexpected, and the forward-thinking, especially those focused on sustainability and deep research. Eleonora also works as the Senior Content Manager at The American University in Bulgaria.

Reem Jarhum

Reem Jarhum

Makeup Artist & Founder

Reem Jarhum Studio

Makeup Artist

Reem Jarhum

Makeup Artist & Founder

Reem Jarhum Studio

Reem Jarhum is a Berlin-based makeup artist whose work has been featured in Elle, Vogue, and campaigns for Adidas, PUMA, Selva and Banana Beauty. She has led HMUA teams for film & runway. During Berlin Fashion Week, she created looks for designers Lou de Bètoly, Chany Maria & #Damur, and in Berlin Art Week, with Selva, and Perlensau. Reem pioneered the concept of 3D Printed Makeup for the runway, then founded Reem Jarhum Studios to bring it to creative consumers.

Krisztian Paczolay

Krisztian Paczolay

Designer & Owner

Krisztian Berlin

Designer

Krisztian Paczolay

Designer & Owner

Krisztian Berlin

Krisztian Paczolay is a Berlin-based designer working at the crossroads of avant-garde fashion and wearable sculptures. Fusing 3D printing with hand-finishing, organic materials, and liquid latex, his work explores themes of identity, folklore, and transformation. Exhibited at Berlin, Milan, and Madrid Fashion Week, Krisztian crafts immersive fashion artifacts that blur the line between object and experience.

Marius Jopen

Marius Jopen

Visual Artist & Co-founder

THE PEOPLE°

Visual Artist

Marius Jopen

Visual Artist & Co-founder

THE PEOPLE°

Marius Jopen is a Berlin-based visual artist and creative technologist working at the intersection of AI, design, and storytelling. He explores posthuman identity and machine aesthetics through tools like Stable Diffusion and ControlNet. He is recently launching the Creative AI Academy, and his work includes a feature-length sci-fi film, exhibitions collaboration with Google Quantum Lab at Kraftwerk in Berlin, the German Parliament, and collaborations with brands like LVMH and Burberry.

Schirin Negahbani

Schirin Negahbani

Digital Fashion Artist & Creative Technologist

Polygon Dressing

Digital Fashion Artist

Schirin Negahbani

Digital Fashion Artist & Creative Technologist

Polygon Dressing

Schirin is a Berlin-based digital fashion artist & creative technologist exploring the intersection of identity, culture, and technology through CGAI and mixed reality. Through her works she crafts visual narratives that reimagine fashion beyond physical limitations. Drawing inspiration from the borderless digital canvas, Schirin uses emerging technologies as a medium to question norms, expand creative expression, and explore new dimensions of self and style.

Claudia Bußjaeger

Claudia Bußjaeger

Founder

yesweprompt & Model-Aigency

Founder

Claudia Bußjaeger

Founder

yesweprompt & Model-Aigency

Claudia Bußjaeger is the founder of yesweprompt & Model-Aigency, the world's first AI model agency that creates digital twins based on real human models. Her work pioneers a new frontier in digital identity, offering brands hyper-realistic AI avatars while creating new, ethical revenue streams for models in the virtual economy.

Norman Nielsen

Norman Nielsen

Vice President Growth

OMIO

Vice President Growth

Norman Nielsen

Vice President Growth

OMIO

Norman Nielsen is VP Growth at the global travel platform OMIO. He spent 7 years building a global 80+ Growth Marketing Team at Zalando and turning SEO into a success channel at Axel Springers’ Real Estate Portal. He is considered a global expert in globalization & team management and supports sustainable companies with their AI & Marketing strategies. Norman sees future e-commerce success in the ability to utilize AI to derive personalized, data-driven, user-centric products - shipped to the international market.

Marisa Fuentes Prado

Marisa Fuentes Prado

Creative Director & Founder

Maqu

Creative Director

Marisa Fuentes Prado

Creative Director & Founder

Maqu

Marisa, founder of Maqu, collaborates with Peruvian artisans to produce ethically made designs that preserve cultural heritage while embracing innovation in fashion. Her work connects South American heritage with global design principles, championing slow fashion, cultural diversity, and social responsibility.

Jana Heinemann

Jana Heinemann

CEO

IMPARI Consulting GmbH

CEO

Jana Heinemann

CEO

IMPARI Consulting GmbH

Jana Heinemann is the CEO of IMPARI Consulting GmbH, a social business dedicated to creating a transparent and equitable fashion industry. Through her brand Impari Moda, she pioneers sustainable production methods, including the development of proprietary machinery in Ghana, to foster local value chains and social impact.

Nina Doll

Nina Doll

Co-Founder & Digital Fashion Designer

SBLMTN Studio

Co-Founder

Nina Doll

Co-Founder & Digital Fashion Designer

SBLMTN Studio

Nina Doll is a CGI artist, digital fashion designer and Co-Founder of the phygital SBLMTN Studio. Coming from the analog side of fashion and now working fully in the digital space, her work focuses on driving the digital integration of fashion in the industry while blurring the lines between what we perceive as real or unreal.

Jumoke Fernandez

Jumoke Fernandez

Art Director & Creative Technologist

Jumoke Ltd

Art Director

Jumoke Fernandez

Art Director & Creative Technologist

Jumoke Ltd

Jumoke Fernandez is a self-taught creative blending design and cutting-edge technology in the lifestyle and beauty industries. With a rich background spanning artificial intelligence, AR, gaming, 3D and entertainment, she brings a fresh, tech-forward perspective to beauty branding and content creation. Specializing in visuals for campaigns, and immersive brand experiences, Jumoke dives deep into each project's aesthetic and narrative, crafting visuals that elevate and authentically connect with modern audiences.

Assaf Reeb

Assaf Reeb

Founder

XXII Studio

Founder

Assaf Reeb

Founder

XXII Studio

Assaf Reeb is a designer and creative entrepreneur whose work bridges fashion, technology, and culture. Assaf is an alum of MA Fashion at Central Saint Martins and has collaborated with brands such as Porsche, Dr. Martens and Wedgwood. He is the founder of XXII Studio, where he creates AI-powered tools and immersive digital experiences, like the Jasper250 platform that lets users co-design unique products. Assaf also leads The Digital Fashion Archive, which preserves iconic collections in high-quality 3D. His current work explores how emerging technologies, including AI and decentralised systems, can shape the future of design and marketing within the fashion and lifestyle sectors.

Judith Bondy

Judith Bondy

Founder

BONDY & Co-founder SBLMTN Studio

Founder

Judith Bondy

Founder

BONDY & Co-founder SBLMTN Studio

Judith Bondy is a Berlin-born entrepreneur challenging industry norms with her fashion label BONDY and the phygital collective SBLMTN Studio. Known for bold aesthetics and conscious production, she explores the creative potential of digital fashion while integrating themes of emotional sustainability into her work, shaping the future of fashion with purpose.

Otari Glonti

Otari Glonti

3D Printed Fashion Developer & Founder

3DPRINTED.FASHION

3D Printed Fashion Developer

Otari Glonti

3D Printed Fashion Developer & Founder

3DPRINTED.FASHION

Otari Glonti creates 3D printed fashion designed for clubs and festivals - pieces that attract attention and make people feel special. He has developed the world's first commercially available 3D printed thong. The thong and his other clothing items are conceptualized to be modular, expandable and repairable. In collaboration with the NGO InMOE, he organizes a fashion show in Berlin in 2026 that fuses 3D printing with upcycling.

Lidia Weber

Lidia Weber

Managing & Creative Director

Oliver Weber Collection

Managing

Lidia Weber

Managing & Creative Director

Oliver Weber Collection

An entrepreneur with over 25 years of experience in business leadership across Europe and global markets. Lidia brings together strategic vision and creative thinking in brand development, while actively exploring the use of artificial intelligence in creative industries, sales, and communication. She is also a specialist in emotional intelligence and modern personal branding.

Patrik de Jong

Patrik de Jong

Founder & Artistic Director

Artificial Rome

Founder

Patrik de Jong

Founder & Artistic Director

Artificial Rome

Patrik’s role touches on all the major parts of our company - creative, 3D art and development. It’s not always the easiest job when you’re dealing with a bunch of individualists and – let’s face it – nerds. Astonishingly, he manages to keep up with this matter-of-fact feature and still works as an excellent designer with an ingenious output. In 2004 he teamed up with Dirk Hoffmann, they would co-found Artificial Rome in 2014. Since then, the team has, in successive years, received many awards in prestigious competitions including Cannes Lions, the Art Directors Club and the Red Dot Award. Patrik is also a regular speaker at conferences and is also a guest lecturer at a host of educational establishments.

Featured Performance & Exhibition

TERAPHRODITE – CHTHON
Audio-Visual Performance
45 minMain Stage

TERAPHRODITE – CHTHON

by VYEM

Audio-Visual

TERAPHRODITE – CHTHON

by VYEM

TERAPHRODITE - CHTHON is a post-theory, virtual sensory experience that traverses the terrains of “morph-tech” and high-tech fashion through the lens of new photograshism and augmented artistic realities. Embodied by transdisciplinary methodology, VYEM navigates through cyclical processes conecting inner consciousnes of mythic codes and living systems through embodied encounters - transforming material and metaphysical dialogues to 1:3.

45 minMain Stage
Womb of Tomorrow - A Fashion Utopia
Bio-Digital Exhibition
InteractiveGallery Space

Womb of Tomorrow - A Fashion Utopia

by Krisztian Paczolay

Bio-Digital

Womb of Tomorrow - A Fashion Utopia

by Krisztian Paczolay

Step into a futuristic womb—an immersive environment that blur space and perception. This installation presents a new collection of art accessories by Krisztian Paczolay for a fashion utopia: from sculptural bags to face and head adornments. The works imagine where wearable art could evolve, merging echoes of ancestral memories with the aesthetics of a yet-unwritten future.

InteractiveGallery Space

Register Your Interest

We invite you to attend Future Fashion Lab at Reel2Reel Studio!Participation is free, but places are limited.Please select only those discussion panels and shows you truly plan to attend. This will help us allocate spots fairly and give everyone a chance to participate.The immersive exhibition is open daily from 10:00 to 18:00.Please note: entry to the exhibition space is not possible during discussion panels.To access the event, you will need to show the email confirmation we send you after your application is approved. This email will also contain detailed information about the schedule, topics, and location.We look forward to seeing you at Reel2Reel Studio!

Registration closed!
Check your email to know your RSVP status!

Our Partners

We extend our heartfelt gratitude to our partners for their invaluable support in making the Future Fashion Lab a reality.

СО,CREATION logo

СО,CREATION

СО,CREATION

We co-create. We co-exist. We co-inspire. A community where you're not a guest — you're part of the action.

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Veer Video Production logo

Veer Video Production

Veer Video Production

We focus the world's attention on your project with multi-cam filming and live streaming.

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Reem Jarhum Studio logo

Reem Jarhum Studio

Reem Jarhum Studio

YOUR FACE IS THE CANVAS. THIS IS THE REBELLION. Born in a Berlin Fashion Week runway, redefines beauty through technology and sustainable design.

Click to visit
KARAMELTORTEN

KARAMELTORTEN

Cakes that make wishes come true.

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Mavka.Berlin logo

Mavka.Berlin

Mavka.Berlin

Women's community and the power of aesthetics.

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Bar Dell logo

Bar Dell

Bar Dell

A cocktail bar where every guest is like a friend.

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KIN ZA & GEORGIAN RESTAURANT

Kin Za & Georgian Restaurant

Authentic Georgian cuisine in the heart of Berlin.

kruut logo

kruut

kruut

Discover the power of wild herbs. Local superfoods easy & delicious Modern herbal medicine.

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Hold My Code GmbH logo

Hold My Code GmbH

Hold My Code GmbH

Als Experten für agile Softwareentwicklung und KI-Integration realisieren wir komplexe Web- und Mobil-Projekte. Lass uns darüber sprechen, was wir für deine Vision tun können.

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Catering Maximilian&Cafeteria 101 logo

Catering Maximilian&Cafeteria 101

Catering Maximilian&Cafeteria 101

From delivery to full-service off-site event management! Enjoy restaurant-quality dishes, exquisite buffets, pleasant prices, and free delivery within Berlin.

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Oliver Weber Collection logo

Oliver Weber Collection

Oliver Weber Collection

Oliver Weber Collection has been crafting stunning jewelry and fashion accessories embellished with Swarovski® crystals for over 30 years.

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HASTE STUDIOS logo

HASTE STUDIOS

HASTE STUDIOS

HASTE STUDIOS is a 360° creative agency that helps brands build their future. They create comprehensive solutions for every aspect of brand development, from initial concept to digital presence and growth.

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CALOW logo

CALOW

CALOW

CALOW is the new generation of Spritz: light, fruity, and never too sweet. No added sugar, fewer calories – refreshingly light and easy to love.

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Vitamin Well logo

Vitamin Well

Vitamin Well

A modern, healthier, and tastier alternative to sodas and sugary juices — that’s what the founders of Vitamin Well felt was missing from the Swedish beverage market in 2008.

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NVKV Werbeagentur logo

NVKV Werbeagentur

NVKV Werbeagentur

NVKV Werbeagentur – everything your business needs in advertising and printing, with free delivery throughout Germany.

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MVST logo

MVST

MVST

MVST Select is a premium luggage brand tailored for frequent travelers and discerning style enthusiasts. Their offerings feature expertly crafted suitcases and travel accessories made from high-end materials.

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