Future Fashion Lab
Official Side-Event of Berlin Fashion Week SS26
July 1–2, 2025 · Reel2Reel Studio, Berlin
A two-day, multi-format exploration at the intersection of fashion and technology.
About the Event
Future Fashion Lab is an official side event of Berlin Fashion Week SS26, hosted at the Reel2Reel Studio. This two-day, multi-format exploration delves into the dynamic intersection of fashion and technology, showcasing cutting-edge innovations, fostering dialogue, and inspiring new creative pathways.
Join us for insightful talks, interactive workshops, compelling performances, and unique exhibitions featuring leading designers, technologists, artists, and thinkers who are shaping the future of the fashion industry.
Schedule Overview
Doors Open / Welcome Coffee / Exhibition Viewing
NetworkingStart your day with networking and explore the exhibition space.
Panel Discussion 1: Catwalk to Cyberspace – The Rise of Virtual Fashion
PanelAbout virtual collections, digital fittings, and the metaverse.
Shorter Break / Networking / Exhibition Viewing
BreakNetwork with fellow attendees and continue exploring the exhibition.
Panel Discussion 2: AI-Enhanced Creativity – The Future of Fashion Design
PanelHow AI is transforming the fashion design process and the role of the designer.
Shorter Break / Networking / Exhibition Viewing
BreakQuick networking break while exploring the exhibition space.
Panel Discussion 3: 3D-Printed Couture – The Next Frontier of Fashion Design
PanelExploring the future of 3D printing in fashion and new creative formulas.
Shorter Break / Exhibition Viewing / Networking
BreakExtended lunch break with continued exhibition viewing and networking opportunities.
Performances by VYEM - ELIE MANUEL x VERA YOICE
PerformanceSpecial performance showcasing the intersection of fashion and digital art.
Finishing up for guests
NetworkingWind down the day and prepare for tomorrow's sessions.
Speakers & Artists
Ann Claes
Techno-optimist & Co-Founder
Masjien
Ann Claes is a techno-optimist and catalyst for change in fashion. As co-founder of the Antwerp agency MASJIEN, she drives innovation at the intersection of fashion, sustainability, and technology. With 25+ years of industry experience, she’s pushing buttons and boundaries, where technology creates positive impact or lets creativity flourish. Her latest ventures include MOTOR, a movement for creativity in digital fashion, content direction for Metamorphosis, a hackathon for fashion museum MoMu Antwerp and the launch of Josie, an AI assistant on greenwashing.
Eleonora Hristova
Fashion Editor
The Columbist
Eleonora Hristova is the Fashion Editor at The Columbist, a Berlin-based digital lifestyle magazine, where she writes about fashion innovation, culture, and art, highlighting local talent. She’s drawn to stories that tell the unique, the unexpected, and the forward-thinking, especially those focused on sustainability and deep research. Eleonora also works as the Senior Content Manager at The American University in Bulgaria.
Reem Jarhum
Makeup Artist & Founder
Reem Jarhum Studio
Reem Jarhum is a Berlin-based makeup artist whose work has been featured in Elle, Vogue, and campaigns for Adidas, PUMA, Selva and Banana Beauty. She has led HMUA teams for film & runway. During Berlin Fashion Week, she created looks for designers Lou de Bètoly, Chany Maria & #Damur, and in Berlin Art Week, with Selva, and Perlensau. Reem pioneered the concept of 3D Printed Makeup for the runway, then founded Reem Jarhum Studios to bring it to creative consumers.
Krisztian Paczolay
Designer & Owner
Krisztian Berlin
Krisztian Paczolay is a Berlin-based designer working at the crossroads of avant-garde fashion and wearable sculptures. Fusing 3D printing with hand-finishing, organic materials, and liquid latex, his work explores themes of identity, folklore, and transformation. Exhibited at Berlin, Milan, and Madrid Fashion Week, Krisztian crafts immersive fashion artifacts that blur the line between object and experience.
Marius Jopen
Visual Artist & Co-founder
THE PEOPLE°
Marius Jopen is a Berlin-based visual artist and creative technologist working at the intersection of design and artificial intelligence. He co-founded the creative studio THE PEOPLE° and utilizes generative AI tools to explore new forms of visual storytelling, collaborating with brands like Burberry and LVMH on future-oriented design projects.
Schirin Negahbani
Founder
Polygon Dressing
Schirin Negahbani is the founder of Polygon Dressing, a Berlin-based fashion tech studio specializing in digital fashion and 3D garment design. With a background in traditional fashion design and 3D modeling, she creates innovative digital clothing that bridges the gap between physical and virtual fashion experiences.
Claudia Bußjaeger
Founder
Model Aigency & Yes We Prompt
Claudia Bußjaeger is a pioneer in AI-driven fashion innovation. As the founder of Model Aigency, she creates AI-generated fashion models that challenge traditional beauty standards. Through her platform Yes We Prompt, she educates fashion professionals on leveraging AI tools for creative and sustainable industry solutions.
Norman Nielsen
Founder & Creative Director
BRANDKRAFT
Norman Nielsen is the founder and creative director of BRANDKRAFT, a Berlin-based creative agency specializing in brand strategy and visual identity. With over 15 years of experience working with fashion and lifestyle brands, he helps companies develop distinctive brand identities that resonate in today's digital-first marketplace.
Marisa Fuentes Prado
Founder
maqu
Marisa Fuentes Prado is the founder of maqu, a sustainable fashion brand that combines traditional craftsmanship with innovative materials. With a background in textile engineering and sustainable design, she creates eco-conscious collections that prioritize both environmental responsibility and aesthetic appeal. Her work explores the intersection of heritage techniques and future-forward materials.
Nina Doll
Co-Founder
SBLMTN Studio
Nina Doll is the co-founder of SBLMTN Studio, a creative collective exploring the boundaries between fashion, art, and technology. With a background in fashion design and digital art, she creates immersive experiences that blend physical garments with digital elements. Her work investigates how technology can enhance the emotional and sensory aspects of fashion.
Judith Bondy
Artist & Designer
Studio Judith Bondy
Judith Bondy is a multidisciplinary artist and designer whose work explores the intersection of fashion, sculpture, and digital media. Based in Berlin, she creates experimental pieces that challenge conventional notions of wearability and form. Her practice incorporates both traditional craftsmanship and emerging technologies to create thought-provoking artistic expressions.
Jumoke Fernandez
Art Director & Creative Technologist
Jumoke Ltd
Jumoke Fernandez is a self-taught creative blending design and cutting-edge technology in the lifestyle and beauty industries. With a rich background spanning artificial intelligence, AR, gaming, 3D and entertainment, she brings a fresh, tech-forward perspective to beauty branding and content creation. Specializing in visuals for campaigns, and immersive brand experiences, Jumoke dives deep into each project's aesthetic and narrative, crafting visuals that elevate and authentically connect with modern audiences.
Featured Performance & Exhibition
TERAPHRODITE – CHTHON
by VYEM
TERAPHRODITE - CHTHON is a post-theory, virtual sensory experience that traverses the terrains of “morph-tech” and high-tech fashion through the lens of new photograshism and augmented artistic realities. Embodied by transdisciplinary methodology, VYEM navigates through cyclical processes conecting inner consciousnes of mythic codes and living systems through embodied encounters - transforming material and metaphysical dialogues to 1:3.
Womb of Tomorrow - A Fashion Utopia
by Krisztian Paczolay
Womb of Tomorrow - A Fashion Utopia
by Krisztian Paczolay
Step into a futuristic womb—an immersive environment that blur space and perception. This installation presents a new collection of art accessories by Krisztian Paczolay for a fashion utopia: from sculptural bags to face and head adornments. The works imagine where wearable art could evolve, merging echoes of ancestral memories with the aesthetics of a yet-unwritten future.
Register Your Interest
We invite you to attend Future Fashion Lab at Reel2Reel Studio!Participation is free, but places are limited.Please select only those discussion panels and shows you truly plan to attend. This will help us allocate spots fairly and give everyone a chance to participate.The immersive exhibition is open daily from 10:00 to 18:00.Please note: entry to the exhibition space is not possible during discussion panels.To access the event, you will need to show the email confirmation we send you after your application is approved. This email will also contain detailed information about the schedule, topics, and location.We look forward to seeing you at Reel2Reel Studio!
Register now!
Limited capacity · Invite-only · Confirmation via email.
Our Partners
We extend our heartfelt gratitude to our partners for their invaluable support in making the Future Fashion Lab a reality.
СО,CREATION
СО,CREATION
We co-create. We co-exist. We co-inspire. A community where you're not a guest — you're part of the action.
Veer Video Production
Veer Video Production
We focus the world's attention on your project with multi-cam filming and live streaming.
Reem Jarhum Studio
Reem Jarhum Studio
YOUR FACE IS THE CANVAS. THIS IS THE REBELLION. Born in a Berlin Fashion Week runway, redefines beauty through technology and sustainable design.
KARAMELTORTEN
Cakes that make wishes come true.
Mavka.Berlin
Mavka.Berlin
Women's community and the power of aesthetics.
Bar Dell
Bar Dell
A cocktail bar where every guest is like a friend.
Kin Za & Georgian Restaurant
Authentic Georgian cuisine in the heart of Berlin.
kruut
kruut
Discover the power of wild herbs. Local superfoods easy & delicious Modern herbal medicine.
Hold My Code GmbH
Hold My Code GmbH
Als Experten für agile Softwareentwicklung und KI-Integration realisieren wir komplexe Web- und Mobil-Projekte. Lass uns darüber sprechen, was wir für deine Vision tun können.